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Headquartered in California, the company has seen its biggest growth in India. The phone also has a front and back camera and promises a longer battery life, which would be a plus in a market where electricity is not always guaranteed.

All of this makes for a potentially attractive yet accessible phone, which could be a win in the African market. Feature phones with limited internet access still dominate here largely due to price. Now, with its own handset, it may truly monopolize the market.

MTN has now confirmed the phone is available at selected MTN retail stores and major retail partners. The mobile operator believes the launch of the affordable phone will further open the world of mobile Internet connectivity to even more South Africans.

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By introducing this cutting-edge device at such an affordable price, MTN will help its customers, particularly students, small businesses and others that may have avoided traditional smartphones due to the cost, to become part of the information society at an accessible price," says Jacqui O'Sullivan, executive for corporate affairs at MTN South Africa.

MTN has bundled Smart S with a monthly allocation of MB of data valid for 30 days, for the first six months, and 1GB of WhatsApp bundles, valid for 20 days, for the first six months. The introduction of the Smart S, coupled with the attractive bundles we have on offer, will advance our ambition to further democratise the Internet, helping to provide access to all South Africans," O'Sullivan adds.

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She says the device comes at the right time, as MTN last week launched the MTN Chat recharging channel, which allows customers to top-up airtime and data bundles via instant messaging platform, WhatsApp. He told ITWeb in an interview last month that MTN hopes to sell between two million and three million devices this year across the group operations.

MTN had high hopes for its super-cheap R249 phone - so far, fewer than 90,000 have been sold in SA

MTN smart feature phone finally available in SA. Read time 3min 00sec.

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